Pure-fil was born in 1981, when seven additive-free supplements were launched for the health food store market.

The impact of Pure-fil on the market was groundbreaking, with practitioners and organisations like Action Against Allergy immediately recommending the products to their patients and allergy sufferers.

Products carrying the Pure-fil logo signify their commitment to the Pure-fil promise.

Plenty of vitamins, supplements and medicines on the market make use of artificial colours and flavours to create the most attractive, palatable and recognisable product possible. With Pure-fil, there's no filter and no false pretences. What you see is what you get.

Undiluted goodness. Eliminating fillers and coatings allows the body to break down and absorb nutrients naturally.

The absence of these ingredients means optimum purity with less risk of irritation or allergy. An all-round cleaner, more effective product.

Nothing genetically modified, either. Just the good stuff as nature intended.

Every ingredient in a Pure-fil product serves a purpose and does the heavy lifting.

Zero animal content, zero animal testing. It's as simple as that.